Effectiveness Research

Effectiveness Research

In July of 2012, The Center for Marketing Technology at Bentley University in Massachusetts, conducted an international survey of travelers. Under the direction of Professor Ian Cross, they were asked questions about influences on their travel plans.

A total of 1,637 surveys were completed, the results of which are summarized here.


IAPBD 2014 International Survey Brochure

Downloadable PDF

2014 Survey Brochure

2014 International Survey

Downloadable PDF

2014 International Survey

IAPBD 2014 Survey Results

Downloadable PDF

2014 International Survey Results

IAPBD Information Brochure

Downloadable PDF

International Association of
Professional Brochure
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